Registration for MARCON13 Now Open!

Struggling with marketing your book? Don’t know where to start? Do you have a fear of public speaking or want tips on the best way to manage your street team? You won’t want to miss MARCON2013.

I’m so excited to have teamed up with Market or Die Author Services and their fabulous founder, Jennifer Fusco.


Jenn and I are hosting a one day marketing conference for authors on Saturday, October 5th in White Plains, New York. It will be held at the Westchester County Center which is centrally located for our friends in the NY, NJ & CT areas.



Here are the details…

When: Saturday, October 5, 2013
Time:   9am-5pm
Where: Westchester County Center,
189 Central Ave. White Plains, NY

$129 per person, before July 30, 2013
$135 per person, July 30 – Sept 1
$150 per person, after September 1
This one day conference includes morning coffee, lunch and a light afternoon snack. No outside food or beverages allowed.

Topics include:
• Marketing 101:
– Jennifer Fusco
• Social Media and the Web:
– Brian Schmalberger
• Street Team Smarts:
– Sara Humphreys
• Getting the most from your live
– Katie Schmalberger

… and much more!

Space is limited so be sure to book your seat today! You can register here.

A Winning Workshop Experience


This weekend I had the distinct pleasure of being the guest speaker at the CTRWA chapter monthly meeting. When Jennifer Fusco, the CTRWA Chapter President, asked if I could be a guest speaker, my answer was a big YES! I’ve been a professional public speaker and speaker trainer for over ten years, so it’s a natural fit.

Just one problem…I was stumped about what topic to speak on.

I’m a relatively new author on the scene and I wouldn’t dream of telling anyone how to write their book or coach them on characterization. I’m just not comfortable with that. However, through my company Taney Speaker Training I run full-day workshops on public speaking all the time. Why not offer a workshop for authors on communication skills and public speaking that is specifically designed for authors?

In my experience, most authors are introverted and love the solitude that comes with being a writer. They can create fantastical worlds and characters you’ll never forget…but ask them to pitch an agent, editor or bookseller and they are suddenly at a loss for words.

So I took the highlights from my public speaking & communication skills workshop and geared it toward writers. I’m happy to report that the workshop went well and the feedback has been extremely positive. Phew! Good thing….because I’m delivering the same workshop at RT 2012 in April!

If you’re interested in setting a up a workshop like this for you group or company, visit my website


Me with the CTRWA gang!?

The CTRWA group was just wonderful! They were engaged, asked great questions and many of them were willing to get up in front of the group and work on some of the skills we touched on.

Jen_Sara Humphreys

This is a shot of me and the CTRWA President
Jennifer Fusco!?

While I was there, Jen was kind enough to give me a copy of the latest book in her Market or Die series, Integrated Marketing Plan Advice for Writers. I read it in under two hours but then I went and got a highlighter and a pen so I could back and take notes.

If you are a writer, self-pubbed or traditional, you must get this book! The entire MOD series is a must-have for every author. She takes marketing, which can be a daunting task for many authors, and makes it easy! I mean…it’s like marketing for dummies…but she doesn’t make you feel like a dummy. When you read this book, it’s like you have your own personal marketing professional (which she is by the way for her day job) walking you through the process.

My favorite part was the Mad-Libs type exercise when she shows you how to create a positioning statement for your books. I know. You may be thinking…What the hell is that? However, Jen explains it all clearly and simply.

If you’re an author and attending RWA Nationals in Anaheim this year, then you must attend Jen’s workshop–Integrated Marketing Advice for Writers! Can’t go to the conference? Don’t sweat it because you can pick up a copy of her book and when you read it, you’ll feel like you have her right next to you walking you through the process.

Market or Die

You can get your copy here on Jen’s Market or Die blog.